Privacy, Cookies and Legal Information
Privacy Statement
The Think Before You Link website does not store or capture personal information about you, but merely logs the IP address that is automatically recognised by the web server – NPSA uses this information to analyse the usage of the website and the websites from which visitors have arrived. NPSA does this to assess which parts of the website are the most popular and identify trends in usage, helping to guide the development of new web pages.
Cookies
How NPSA uses cookies to collect information about how you use our site
This website uses cookies. We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.
Cookies are small text files that can be used by websites to make a user’s experience more efficient.
The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission.
This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.
You can at any time change or withdraw your consent from the Cookie Declaration on our website.
Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy.
Please state your consent ID and date when you contact us regarding your consent.
Your consent applies to the following domains: thinkbeforeyoulink.app
Your consent ID: x90E+vWBu+2tjtap6TcXjcNieYFrxIZZljn0IBIJYDM2m/fYQ+ycXg==Consent date: Thursday, May 16, 2024 at 09:47:30 AM GMT+1
Cookie declaration last updated on 07/03/2024 by Cookiebot:
Necessary (9)
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| __cf_bm | Vimeo | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | 1 day | HTTP Cookie |
| 1.gif | Cookiebot | Used to count the number of sessions to the website, necessary for optimizing CMP product delivery. | Session | Pixel Tracker |
| bcookie | Pending | 1 year | HTTP Cookie | |
| bscookie | Pending | 1 year | HTTP Cookie | |
| CookieConsent | Cookiebot | Stores the user’s cookie consent state for the current domain | 1 year | HTTP Cookie |
| gdpr | ID5 | Determines whether the visitor has accepted the cookie consent box. This ensures that the cookie consent box will not be presented again upon re-entry. | Session | HTTP Cookie |
| li_gc | Pending | 180 days | HTTP Cookie | |
| SERVERID | Eyeota | Pending | 1 day | HTTP Cookie |
| test_cookie | Pending | 1 day | HTTP Cookie |
Preferences (1)
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| lidc | Pending | 1 day | HTTP Cookie |
Statistics (2)
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| ab | Neustar | Pending | 1 year | HTTP Cookie |
| AnalyticsSyncHistory | Pending | 30 days | HTTP Cookie |
Marketing (59)
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| #.gif | LiveRamp | Pending | Session | Pixel Tracker |
| _fbp | Meta Platforms, Inc. | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | 3 months | HTTP Cookie |
| _ga | Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels. | 2 years | HTTP Cookie | |
| _ga_# | Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels. | 2 years | HTTP Cookie | |
| _gat | Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels. | 1 day | HTTP Cookie | |
| _gcl_au | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | 3 months | HTTP Cookie | |
| _gid | Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels. | 1 day | HTTP Cookie | |
| adformfrpid | Adform | Collects data on the user across websites – This data is used to make advertisement more relevant. | 30 days | HTTP Cookie |
| AFFICHE_W | Weborama | Pending | 1 year | HTTP Cookie |
| anj | Appnexus | Pending | 3 months | HTTP Cookie |
| arcki2 | audrte.com | Pending | 15 days | HTTP Cookie |
| arcki2_adform | audrte.com | Pending | 15 days | HTTP Cookie |
| bkpa | Bluekai.com | Pending | 6 months | HTTP Cookie |
| bku | Bluekai.com | Pending | 6 months | HTTP Cookie |
| C | Adform | Pending | 1 month | HTTP Cookie |
| callback | ID5 | Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that they are shown the same advertisement. | Session | HTTP Cookie |
| car | ID5 | Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. | Session | HTTP Cookie |
| cf | ID5 | Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. | Session | HTTP Cookie |
| cip | ID5 | Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. | Session | HTTP Cookie |
| CM | Adform | Pending | 1 day | HTTP Cookie |
| CM14 | Adform | Pending | 14 days | HTTP Cookie |
| CMID | Casale Media | Pending | 1 year | HTTP Cookie |
| CMPRO | Casale Media | Pending | 3 months | HTTP Cookie |
| CMPS | Casale Media | Pending | 3 months | HTTP Cookie |
| cnac | ID5 | Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. | Session | HTTP Cookie |
| collect | Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels. | Session | Pixel Tracker | |
| demdex | Adobe Inc. | Via a unique ID that is used for semantic content analysis, the user’s navigation on the website is registered and linked to offline data from surveys and similar registrations to display targeted ads. | 180 days | HTTP Cookie |
| dpm | Adobe Inc. | Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. | 180 days | HTTP Cookie |
| gpp | ID5 | Pending | Session | HTTP Cookie |
| IDE | Pending | 1 year | HTTP Cookie | |
| lastExternalReferrer | Meta Platforms, Inc. | Detects how the user reached the website by registering their last URL-address. | Persistent | HTML Local Storage |
| lastExternalReferrerTime | Meta Platforms, Inc. | Detects how the user reached the website by registering their last URL-address. | Persistent | HTML Local Storage |
| li_sugr | Pending | 3 months | HTTP Cookie | |
| match | Improve Digital | Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. | Session | Pixel Tracker |
| matchadform | Dataxu | Pending | 30 days | HTTP Cookie |
| OAID | Adswizz | Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads. | 30 days | HTTP Cookie |
| pagead/1p-user-list/# | Pending | Session | Pixel Tracker | |
| pagead/landing | Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that they are shown the same advertisement. | Session | Pixel Tracker | |
| pxrc | LiveRamp | Pending | 2 months | HTTP Cookie |
| receive-cookie-deprecation [x3] | Adform Appnexus | Pending | 2 months | HTTP Cookie |
| rum | Casale Media | Collects data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. | Session | Pixel Tracker |
| setuid | Appnexus | This cookie is set by the audience manager of the website to determine the time and frequencies of visitor data synchronization – cookie data synchronization is used to synchronize and gather visitor data from several websites. | Session | Pixel Tracker |
| SEUNCY | Semasio | Pending | 1 year | HTTP Cookie |
| site/# | Bluekai.com | Pending | Session | Pixel Tracker |
| track/cmf/generic | The Trade Desk | Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. | Session | Pixel Tracker |
| uid [x2] | Adform Criteo | Pending | 2 months | HTTP Cookie |
| UID | Freewheel | Pending | 30 days | HTTP Cookie |
| uid-bp-# | Freewheel | Pending | 2 months | HTTP Cookie |
| um | Teads | Used to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisement – The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers. | Session | Pixel Tracker |
| UserID1 | Adition Technologies | Pending | 3 months | HTTP Cookie |
| UserMatchHistory | Pending | 30 days | HTTP Cookie | |
| uuid2 | Appnexus | Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads. | 3 months | HTTP Cookie |
| w/1.0/sd | Openx | Registers data on visitors such as IP addresses, geographical location and advertisement interaction. This information is used optimize the advertisement on websites that make use of OpenX.net services. | Session | Pixel Tracker |
| wfivefivec | Dataxu | Pending | 13 months | HTTP Cookie |
| XANDR_PANID | Appnexus | This cookie registers data on the visitor. The information is used to optimize advertisement relevance. | 3 months | HTTP Cookie |
| xuid | Triplelift | Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. | Session | Pixel Tracker |
Unclassified (2)
Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| arcki2_ddp2 | audrte.com | Pending | 15 days | HTTP Cookie |
| li_adsId | Pending | Persistent | HTML Local Storage |
Freedom of Information
The Freedom of Information Act (FOIA) allows members of the public to request access to information held by certain public authorities. NPSA is not subject to FOIA and therefore will not process FOIA requests. For further information on FOIA please refer to the website of the Information Commissioner’s Office.
Limitations and Amendments
This statement only covers the NPSA website at www.npsa.gov.uk. This statement does not cover third party websites to which we may link.
Any revisions to this statement will be published on this page. It is your responsibility to check this page periodically for any such changes.